International Trademark Association

International Trademark Association (INTA) Interview

Blockchain and Cryptocurrency in Africa: Are International and Home-Grown Brands getting ready?

Even though Africa seems like a late bloomer when it comes to the adoption of cryptocurrencies, the continent is widely converted to mobile money, representing over 50 percent of the world’s mobile money services.

For instance, a Google search trend shows that the region with the highest interest in the term  “bitcoin” is Africa and particularly Kenya, Nigeria, and South Africa—even though this interest is predominantly limited to trading activities on exchanges.